Coke Creations K-Wave is a limited-edition Coca-Cola campaign inspired by the world of K-pop. The promotional event invited users to join a dance competition featuring the official song “Like Magic,” with a trip to South Korea as the grand prize.

My role as UX/UI Designer was to create a landing page and promotional banners for the Brazilian market, capturing the K-pop aesthetic to boost brand engagement and encourage participation in the challenge.

Team: UX/UI Designer (my role), UX Writer, Product Manager, Front-end and Back-end Developers, QA, and a Project Manager.

Desktop Prototype on Figma →
Mobile Prototype on Figma →

Project Scope

Immersion: Conducted desk research and data analysis to map out friction points in the user journey.
UX Writing: Developed a clear and concise content architecture to guide users.
Development & Testing: Collaborated with the dev team to ensure seamless implementation and carried out iterative testing for quality assurance.

Understanding the Project

The main challenge for this project was the tight deadline and lack of visual assets. Without an official Key Visual (KV), I had to search for references in the campaign’s promotional materials online, ensuring the K-pop aesthetic and style were accurately preserved.

Research & Insights

Prototyping

Banners

Outcome

• The campaign’s aesthetics and user experience successfully fostered brand engagement and encouraged participation in the competition.

• Despite limited access to creative assets, the final deliverables remained true to the initial vision.

As the UX/UI Designer, I was involved from the research stage through visual enhancements, ensuring an intuitive interface that stayed true to the K-pop aesthetic. Constant collaboration with the team was key to delivering a high-quality project under a tight deadline.