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My journey
Blending usability, aesthetics, and strategy to design interfaces that deliver measurable impact.
My name is Beatriz, and I’m a UX/UI Designer from Brazil with 4 years of experience in tech consulting companies.
I began my career in visual design, which sharpened my eye for aesthetics and now complements my ability to create strategic, user-centered digital experiences. Over the years, I’ve worked across industries such as education and finance, collaborating with cross-functional teams in agile environments.
My work has delivered measurable impact, including projects where user satisfaction reached 80% and drop-off rates were reduced by 23%. I’ve led improvements in user flows, built and maintained design systems, and supported product decisions through research, data insights, and close team alignment. In some cases, I applied CRO techniques to enhance engagement and conversion.
In tech companies, I’ve taken on responsibilities such as user research, prototyping, implementing design best practices, and collaborating with multidisciplinary teams. Beyond full-time roles, I also provide UX and UI consulting services, helping businesses optimize their digital products through in-depth experience and interface analyses.
I primarily work with Figma and have a solid understanding of CSS and TypeScript, which strengthens collaboration with developers. My workflow is guided by UX best practices, applying research methods like usability testing and benchmarking to ensure design decisions are both user-focused and business-driven.
